We are determined to learn from the market leaders and the most innovative firms in our industry. One new development stands out. The law firm as a platform. By analogy to IT/tech sector, independent lawyers / experts in specific areas of law can access the platform and build/integrate their own services. In practice we’ve seen the model implemented as a distributed law firm (say, FisherBroyles, LLP, Rimon PC). The platform aligns the legal project and the required expertise, brings in the experts and ensures service quality by enabling the experts follow the optimal protocols and processes. By design, it is effectively a means to develop and deliver customised and tailored services to clients. Rarely, a traditional full-service law firm in a smaller jurisdiction like Bulgaria, has experts in all areas of law and all industries demanded by clients, and at all times, even when there is a high demand for certain expertise. Another challenge if a firm has such a variety of experts on payroll is their utilisation. What do experts in areas that are not in high demand do when they are not engaged in mandates? Non-billable work, such as marketing materials and publications? Or billable work on other matters, outside their (core) area of expertise? Either isn’t optimal. Further to the financial aspect, the experts, well-recognised in their field, need remain motivated. No better way than consistent workstream of interesting and challenging matters that would further raise their profile. In conclusion, the People factor is critical for a law firm platform to succeed. A platform is essentially an enabler for expert lawyers connect with the clients in need of their expertise and vice versa.