Consumer goods and Retail
In the era of e-commerce, digitalization of production and sales and marketing, decline of the traditional models and the expansion of the new marketing models, channels and platforms, we provide swift and reliable legal advice in a competitive environment, understanding clients’ need to respond to changes in market conditions in real time.
What we do
Advised a multinational consumer goods company headquartered in the UK on all commercial, competition, regulatory and employment aspects related to its Bulgarian operations.
Advised a multinational consumer goods company headquartered in the USA on corporate matters related to its Bulgarian business.
Advised a multinational beverages company on the compliance with its global advertising materials such as TV, video and social media commercials and of contemplated promotional campaigns before launch on the Bulgarian market.
Assisted a large food & beverages group of companies on commercial aspects related to protection of trade secrets, internal policies and transactions.
Advised on privacy and personal data protection compliance in relation to social media marketing and advertising campaigns.
Represented and successfully defended a chain of international franchise supermarkets in alleged price fixing investigation proceedings.
Assisted a multinational pharmaceutical company in the implementation of a global competition compliance programme and provided competition and dawn raids trainings to local personnel.
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